Subversive go-to-market strategies

The biggest challenge a startup will face has nothing to do with product; it's getting anyone to care. In this talk, Emily explains the superpower that is subversive thinking. Debunking outdated theories of product/market fit, she'll share fiendishly clever campaigns and zero-day exploits that will help you think differently about the marketing landscape. Then, drawing on research across hundreds of case studies, she will detail a range of hacks to unlock asymmetric marketing advantages that you can apply immediately to your own business.