Laura Baldwin started with O’Reilly Media in October 2001 as Chief Financial Officer and added Chief Operating Officer to her responsibilities in October 2004. She became O’Reilly’s first President in March 2011. Laura is largely attributed with managing O’Reilly through the tech downturns of the past decade and is currently responsible for O’Reilly’s worldwide businesses. Prior to O’Reilly she was a consultant to the publishing industry through BMR Associates and managed several large consulting engagements across all genres of publishing. Laura’s publishing career started at Chronicle Books the large, premiere publisher of popular culture, art, and children’s books as well as gift products where she served as CFO for ten years, establishing Chronicle’s successful distribution business as well as helping bring Chronicle’s Gift Business to market.