Ajay Bam

CEO & Co-founder
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Vyrill.com

Proven and accomplished serial entrepreneur with successful exits, product management and marketing executive, educator and innovator with 13+ years of experience with startups and world class brands in the area of mobile marketing, digital commerce, payments and enterprise/consumer products. Ajay has a solid track record of launching new products in new/emerging markets, product innovation (issued patents), strategy and revenue growth. He is also a lecturer of entrepreneurship and innovation at the Haas school of business at U.C.Berkeley.

Ajay is currently the co-founder and CEO of Vyrill.com, an U.C.Berkeley founded startup. Vyrill helps brand marketers make sense of User Generated video content (UGC) on social media & leverage video intelligence for product marketing to drive product sales lift. Vyrill’s AI platform enables UGC video insights, licensing of authentic video reviews and content marketing tools for social commerce. Vyrill is building user generated web studio to help brands launch their own shopping channels on Netflix, Hulu, Comcast, etc. at a fraction of a cost with user generated video, live streaming and programming, all bundled together in one tool.

Ajay led product management teams at Nokia, where he developed and launched a scalable global card and operator billing solution with 124 mobile operators in 43 countries for Nokia mobile app store, increasing registered users to 70 million with 6 million downloads per day and bringing in $20 million of additional new revenue.

Previously, Ajay co-founded, led and directed “Modiv Media”, an award winning venture capital funded company providing time-tested and customer-embraced mobile shopper marketing solutions integrating personalized promotions, mobile self-scan, and instant checkout on shoppers smartphones. Modiv Media was acquired by Catalina Marketing, a global leader in in-store retail Point of Sale marketing solutions. Ajay pioneered adoption of mobile devices for personalized loyalty, Rewards, offers and payments management. He is a recipient of many issued patents in the mobile commerce space.

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