Alyssa Furtado is a passionate entrepreneur, financial expert, digital marketer and educator and is the CEO of RateHub.ca, the leading Canadian financial comparison site for mortgage rates, credit card deals, deposit rates and insurance. She has been regularly featured as a financial expert on CTV News, BNN, Global News, The Globe and Mail and the Toronto Star.
Alyssa graduated from Queen’s University with a degree in business and math. She worked for two years for a US-based consulting firm where she realized a need in Canada for transparent online resources in the personal finance space and a platform to compare products; there were already three companies in the United States fulfilling this market. Alyssa thus co-founded RateHub in 2010, and has spent the last six years building products that help Canadians make smart financial choices.
She has grown RateHub from 1 to over 30 full time employees and under her leadership RateHub has launched its own in-house mortgage brokerage, CanWise Financial, and opened two additional offices in Vancouver and Quebec. Alyssa’s expertise in search engine optimization and digital marketing has been a key factor in RateHub’s success, driving hundreds of thousands of users to the site each month.
She continues to guide and empower a talented team to do their best work in an environment where ongoing learning is a priority, which is a large part of what makes the company culture so great. Family, friends, travelling and kite–surfing are important to her, and she is happiest when all four are combined. Alyssa lives in Leslieville with her husband Rob and their son.