Funding Workshop

L’Atelier « Funding »

9-10 juillet 2019

En collaboration avec
The Funding Workshop
The knowledge you need to close funding

Les connaissances nécessaires pour obtenir du financement.

Une programmation exclusive de conférences, de discussions interactives et de leçons durement apprises qui expliquent comment trouver une adéquation produit-marché, donner de l’ampleur à une organisation et mettre en place les bons processus et systèmes pour faire croître votre entreprise. Cet événement de deux jours se conclut avec l’occasion de faire un pitch pour une salle remplie d’investisseurs en capital de risque prêts à investir dans la prochaine grande idée.

Les places sont réservées aux candidats qualifiés.

Funding workshop

À qui s’adresse l’événement:

  • Des startups ayant levé des fonds mais n’ayant pas encore obtenu leur financement de Série A
  • Des startups ayant complété ou non un programme d’accélération
  • Des startups ayant une possibilité de modèle d’affaires durable et reproductible
  • Des startups ayant une équipe fondatrice de base (hacker, hustler, designer, analyste)

Ce que vous apprendrez :

Bien concevoir un produit

Maintenir des valeurs clés tout en se préparant à modifier la culture d’entreprise

Procédures analytiques et utilisation des données pour mieux croître rapidement

Stratégies de mise en marché, positionnement et modèles de vente

Lorsque vous avez trouvé le bon produit pour le bon marché, ainsi que le bon moyen de le vendre, vous êtes prêt à appuyer sur l’accélérateur.

Programmation de l’Atelier « Funding »

Mardi 9 juillet

HEURETITRE ET DESCRIPTION
(Note: les conférences de l’Atelier « Funding » sont toutes données en anglais)
CONFÉRENCIER
8:00 AM – 9:00 AMDéjeuner
9:00 AM – 9:10 AMDiscours d’ouverture
9:10 AM – 9:55 AMNo Dumbing Down: Leading Your Organization for Growth
En savoir plus

Many successful startups experience a particularly disturbing problem: that is, you’ve made big promises to the marketplace, but things aren’t working the way you know they could. Producing what you should be producing is more difficult than you expected. You and your teams are working far too hard. What’s causing these bottlenecks? It all boils down to one word: execution. You’re not executing up to your capabilities. In this workshop, execution-and-growth expert Karen Walker will show you strategies – including how to avoid “teamwork-as-usual” – so you can handle the transition and pump up your ability to scale.
Karen Walker
9:55 AM – 11:25 AMStructuring your company and deciding how—and if!—you should take money
En savoir plus

In this hands-on, practical, and very prescriptive workshop session, multi-exited serial entrepreneur Randy Smerik looks at how to take your company from an initial startup to a scale-ready organization. In the no-nonsense style for which he’s become a Startupfest favorite, Randy tackles the hard questions about when and how to take institutional funding beyond the seed stage.

Randy’s the street-smart champion behind dozens of startup founders, as well as massive exits of his own including iPivot (Intel) and Tarari (LSI.) His years of real-world experience in management, growth, and strategic M&A make this an unmissable session packed with concrete advice for participants.

Key take-aways include:
– How do you know when you are ready to take the leap to a Series A Round?
– Are you sure you have the right co-founders?
– What’s the best way to structure the company?
– How important is a business plan?
– How—or even if—do you take money at this stage?
– How mature should your product development and deployment be?
– How soon do you need to have real paying customers?
– What are the top reasons why all of this may not matter, given that failure is such a likely outcome?

Join Randy in this session and the previous sentence is less likely to be true.
Randy Smerik
11:25 AM – 12:25 PMHiring and Compensation
En savoir plus

It all starts with the team.

Get it right and there is no obstacle a founder can’t overcome. When the team is healthy, people show up at work with a smile and work relentlessly for the collective good. Get it wrong and you’ll wonder why the office is empty by 4 PM.

When your company is at its earliest stage, you’ll hire people you already know. But with a little success, adding talent more quickly forces you to recruit total strangers. But how to do that well?

Brady Forrest, Partner of Enjoy The Work, a startup advisory firm out of San Francisco representing such companies as WeWork, Tipalti and inDinero, has developed a proprietary framework for startup hiring and will deliver a fast paced, practical guide that any founder can implement. It’s called the 12 Rules To Not Screw Up Startup Hiring.
Brady Forrest
12:25 PM – 1:25 PMDîner
1:25 PM – 2:55 PMPositioning for Growth – How to Make Complex Products Obviously Awesome
En savoir plus

We operate in markets that are insanely crowded, and struggle to reach customers that are completely overwhelmed with choices. Positioning has never been more important and yet most companies fail to strategically choose a market position for their products. In this talk, I am going to teach you how to recognize the common signs of weak positioning and what to do about it. I will walk you through a process for positioning around your strengths and how to strategically choose a market context that makes those strengths obvious to customers. Lastly I will show a series of examples of startup that unlocked rapid revenue growth through a strategic shift in positioning.
April Dunford
2:55 PM – 3:55 PMScaling Product Management
En savoir plus

Great products originate from the vision of the founders, who have deeply studied their audience and can easily intuit their needs. As you audience grows, however, companies must keep existing users happy while not falling off the innovation curve for new users and investors. This is the job of Product Management, but it can be hard to know how to start and grow the team. From this talk, you’ll learn:
– How to tell your product story to employees, customers, and investors
– How to start or or grow your Product function, assess needs and hire into them
– How to scale process without slowing down and crushing productivity
– And what you can do about these things today!
Drew Dillon
3:55 PM – 4:10 PMPause
4:10 PM – 5:00 PMPanel de femeture : Founding, Funding and Structure
En savoir plus

When you first built your startup, you made lots of mistakes. You didn’t know enough about cap tables, option plans, the value of investors, pricing, technical debt, and plenty more. And that’s fine; in the early stages of a new business, speed and adaptivity matters most. But now, on the cusp of closing serious institutional funding, it’s time to pay up.

Your organization is going to change. From organizational chart to board makeup, from metrics and bonuses to tracking objectives, predictability starts to overtake possibility. In this interactive panel discussion, veteran board- and startup-executives talk candidly about how to structure companies as they go into scale-stage growth.
Jana Eggers, Lorrie Norrington et Nanon de Gaspé-Mattrick

Mercredi 10 juillet

HEURETITRE ET DESCRIPTION
(Note: les conférences de l’Atelier « Funding » sont toutes données en anglais)
CONFÉRENCIER
8:00 AM – 9:00 AMDéjeuner
9:00 AM – 9:10 AMDiscours d’ouverture
9:10 AM – 9:55 AMHow to Build and Maintain a Diverse & Inclusive Culture from the Start
En savoir plus

Creating an inclusive workplace culture can pay dividends in revenue and a company’s bottom line to innovate for the future. The easiest way for companies to build a D&I culture is to build it into day one. Start-ups who don’t make it a priority may ultimately have debt that becomes harder and harder to address.

Join this session to learn:
– How to scope and source a diverse culture of talent from the start
– Ways to rethink onboarding and retention strategies for early employees
– Culture ‘musts’ to prioritize to maintain a great place to work
Sarah Nahm
9:55 AM – 11:25 AMUnderstanding Customer Decision-making
En savoir plus

It’s been a decade since Eric Ries said « the biggest cause of startup failure is building a product no one wants » – but it’s still happening to startups every day. Why? We can observe potential customers, ask good questions, and experiment in good faith, and still not understand what tips customers into deciding to buy and use.

In this workshop, we’ll talk about the misunderstandings that occur:
– I’m really excited about this solution! (but the problem isn’t that important to me)
– I’m a big-name customer, I’ll be a great reference if you just build these few things (which no one else wants, and actually I don’t really need either)
– I like to think of myself as the person who’d buy/use that! (but my past behavior patterns say something different)

You’ll practice your responses and questions through a series of exercises with your other workshop attendees. By the end of this workshop, you’ll recognize biased thinking in yourself and your potential customers, and you’ll have a list of effective questions for cutting through the noise.
Cindy Alvarez
11:25 AM – 12:10 PMThe Startup Rollercoaster
En savoir plus

From the point of view of an entrepreneur, a startup accelerator founder and an investor, Ian has seen and been through a lot, and if there’s one thing he’s learned along the way, it’s that mental health trumps everything. Now in his 40’s with a wife and two kids, Ian is focused on his recently launched InsurTech startup. In this talk, he’ll be exploring how to manage the wild startup ride and how, above all, it’s crucial to focus on the health and wellness or yourself and your team.
Ian Jeffrey
12:10 PM – 1:30 PMDîner
1:30 PM – 2:20 PMPériode de questions AMA aux investisseurs : What do investors talk about when you leave the room?
2:20 PM – 5:00 PMSérie de pitchs VentureFest

Conférenciers de 2019

April Dunford

Founder | Ambient Strategy

Drew Dillon

Drew Dillon

Freelance | Product Leader

Sarah Nahm

Sarah Nahm

CEO & Founder | Lever

Brady Forrest

General Partner, Enjoy The Work | Co-Founder, Ignite Talks

Randy Smerik

Founder/CEO | Osunatech, Inc.

Cindy Alvarez

Cindy Alvarez

Principal Product Manager | Microsoft

Ian Jeffrey

Ian Jeffrey

Co-Founder & CEO | Breathe Life

Karen-Walker

Karen Walker

Author | Strategist, Advisor

Jana Eggers

CEO | Nara Logics, Inc.

Lorrie Norrington

Operating Partner | LeadEdge Capital

Nanon de Gaspe Beaubien-Mattrick

Founder and President | Beehive Holdings

Comment participer

  1. Les places sont limitées aux candidats qualifiés. Veuillez soumettre votre candidature.
  2. Vous recevrez une réponse d’ici le début de l’été.
  3. Si vous êtes choisi pour participer, nous vous enverrons un code qui vous permettra d’obtenir votre billet. Ce billet comprendra l’accès à l’Atelier « Funding » et au Startupfest.
  4. Si vous êtes sélectionné et que vous aviez déjà un billet pour le Startupfest, nous vous transférerons un billet combo incluant l’atelier.

Critères :

  • Doit avoir levé des fonds, mais pas un financement de Série A
  • Peut avoir complété un programme d’accélération
  • Doit posséder une possibilité de modèle d’affaires durable et reproductible
  • Doit avoir une équipe fondatrice de base (hacker, hustler, designer, analyste)